PICS (Personal Improvement Computer Systems), Inc. is a research and development firm in Reston, VA specializing in the development and evaluation of health behavior and health communication technologies designed to improve health and well-being. PICS has developed, evaluated, and distributed a number of consumer products including LifeSign and QuitKey for smoking cessation, and DietMate for dietary modification. PICS also has developed, evaluated, and produced computer technologies for health professionals including DietMate Pro for monitoring dietary intake, and CERTAS for general self-monitoring purposes.

PICS has an active research division which has been awarded over 50 grants from the National Institutes of Health, primarily in the areas of smoking cessation, dietary management, exercise, insomnia, and behavioral monitoring. 

Major Strengths

Highest Scientific Standards. All of our products have been developed in close collaboration with leading scientists, health educators, computer specialists, and marketing professionals.

NIH Backing. Each of our products has been supported, in part, by grant funding from the National Institutes of Health (NIH). To date, we have received over 40 grants from the various institutes of NIH, including the National Cancer Institute; the National, Heart, Lung and Blood Institute; the National Institute of Mental Health; the National Institute of Diabetes, Digestive and Kidney Disease; the National Institute of Neurological Disorders and Stroke; and the National Institute of Drug Abuse.

Clinical Validation. Clinical studies, funded by the above grants and conducted by major medical institutions, prove that QuitKey is effective in helping people quit smoking and chewing tobacco. Other studies prove our DietMate products are effective for weight and cholesterol reduction. Consequently, PICS is in a unique position to make strong scientific claims (see Summary of Clinical Studies).

Broad Distribution. Our products lend themselves to distribution through multiple marketing multiple marketing channels. PICS has benefited from a variety of consumer marketing channels including direct response, retail and business to business marketing. PICS also distributes products through three reseller categories: (1) Insurance companies, (2) Health Maintenance Organizations, and (3) Diet Industry companies.

Global Reach. Health is a universal concern, consequently PICS markets it's products Internationally. Our products have enjoyed great success in Canada, Latin America, New Zealand, Australia, Japan, and many European countries. Support material has been translated in all major languages including French, Spanish, German, Hebrew, Russian, Japanese, and Swedish.

Proprietary Position. To date, after 15 years in the market, no one has attempted to copy our product line because of its strong intellectual property protection. PICS products are protected by strong patents and trademarks. Another barrier to entry for potential competitors is the time and money required to establish product efficacy claims that are validated by scientific studies. In addition, PICS has accumulated a large marketing asset in the form of the LifeSign and DietMate brand names, a million customer database, a large inventory of testimonials, over 1500 major corporate customers, and an international distribution network.

For more information about PICS products or research activities, visit the corporate website at

We welcome your comments and suggestions. If you have other information you would like to see included on this site or recommendations to improve the site, contact us via email.

Send us a message

PICS, Inc.
PO Box 2400
Reston, VA 20195-0400

Copyright © 2003-2010 PICS, Inc.
Page last modified March 27, 2013