Distributor Overview
Personal Improvement Computer Systems (PICS), Inc. specializes in developing products that address major health issues such as tobacco addiction, obesity, hypertension, diabetes, and insomnia. We combine palm-size computers with behavior modification to produce the most effective self-help products available today. We utilize a combination of our proprietary palm-size computer platform and proprietary Windows-based software to target three professional communities: dietitians and nutritionists, behavioral scientists, and market researchers. To date, we have sold over 1,000,000 QuitKey units and over 10,000 DietMate units, generating over $100,000,000 in sales. Our products will help you increase your profits, find new customers, reach and penetrate global markets, and expand your existing market.

Major Strengths of Our Products:
Highest Scientific Standards. All of our products have been developed in close collaboration with leading scientists, health educators, computer specialists, and marketing professionals.

NIH Backing. Each of our products has been supported, in part, by grant funding from the National Institutes of Health (NIH). To date, we have received over 50 grants from the various institutes of NIH, including the National Cancer Institute, the National Heart, Lung and Blood Institute, the National Institute of Mental Health, the National Institute of Diabetes, Digestive and Kidney Disease, the National Institute of Neurological Disorders and Stroke, and the National Institute of Drug Abuse.

Clinical Validation. Clinical studies, funded by the above grants and conducted by major medical institutions, prove that QuitKey is effective in helping people quit smoking. Other studies prove our DietMate products are effective for weight and cholesterol reduction. The behavioral treatment concept used to develop SleepKey is considered by the medical and scientific community as the treatment of choice for primary insomnia. Consequently, PICS is in a unique position to make strong scientific claims.

Broad Distribution. Our products lend themselves to distribution through multiple marketing channels, and PICS has exploited a variety of consumer marketing channels including direct response and business to business marketing. PICS also distributes products through three reseller categories: (1) Insurance companies, (2) Health Maintenance Organizations and (3) Diet Industry companies.

Global Reach. Health is a universal concern, consequently PICS markets its products Internationally. QuitKey has enjoyed great success in Canada, Latin America, New Zealand, Australia, Japan, and many European countries. QuitKey support material has been translated in all major languages including Chinese, Dutch, French, German, Italian, Japanese, Korean, and Spanish.

Proprietary Position. To date, after 20 years in the market, no one has attempted to copy our product line because of its strong intellectual property protection. PICS products are protected by strong patents and trademarks. Another barrier to entry for potential competitors is the time and money required to establish product efficacy claims that are validated by scientific studies. In addition, PICS has accumulated a large marketing asset in the form of the DietMate, QuitKey, and SleepKey brand names, a million customer database, a large inventory of testimonials, over 1500 major corporate customers, and an international distribution network.

Opportunity Summary

DietMate, QuitKey, and SleepKey represent Major Business Opportunities
In today's health conscious and technologically advanced society, selling hand held computers that address the health issues of tobacco addiction, weight loss, cholesterol control, hypertension reduction, and insomnia can be very profitable. DietMate, QuitKey, and SleepKey address three large and growing markets. One hundred million Americans are overweight, and the majority of these individuals are looking for a safe, effective way to shed excess pounds, thus making the Diet Industry a multi-million dollar business. Eight out of ten smokers want to stop smoking, 20% of smokers try to quit every month, and in January, a staggering 40% of smokers try to quit as part of New Year's resolutions. QuitKey has helped over 1,250,000 people worldwide quit smoking. In addition, millions of Americans are suffering from different types of insomnia, and the majority of insomniacs rely on drugs and medications. However, the most effective treatment for difficulty sleeping is behavioral treatment, thus making SleepKey an attractive solution to both consumers and practitioners.

DietMate, QuitKey and SleepKey Offer an Excellent Profit Margin
DietMate, QuitKey, and SleepKey are based on patented technology that enables a high retail price. Because PICS, Inc. is the manufacturer of all three products, we can offer distributors a very generous discount program. Even at QuitKey's suggested retail price of US $60-80, for most smokers QuitKey will pay for itself by the end of the 4-6 week program.

DietMate, QuitKey, and SleepKey are a Proven Business Opportunity
DietMate, QuitKey, and SleepKey have generated over $100,000,000 in sales and climbing. QuitKey’s success originated in the US and rapidly spread to Canada, Latin America, Australia, Japan, and Europe. Here is what one of our many satisfied distributors had to say about DietMate, QuitKey, and SleepKey:

DietMate, QuitKey, and SleepKey are natural complements to my website that focuses on health and nutrition. Featuring these products has definitely helped attract new customers and boost sales. (Deborah Itin, HealthCheck Systems)

DietMate, QuitKey, and SleepKey are Quality Products
Considerable time and money has gone into developing and refining the DietMate, QuitKey, and SleepKey technology. Each of our products has been developed and proven effective with grants from various agencies of the National Institutes of Health. DietMate development was funded by the National Institute of Diabetes and Digestive and Kidney Diseases and the National Heart, Lung and Blood Institute. QuitKey was developed and researched with grants from the National Cancer Institute and the National Institute on Drug Abuse. SleepKey was developed and evaluated with grants from the National Institutes of Health.

DietMate, QuitKey, and SleepKey have also been given excellent reviews in health publications such as The Behavior Therapist, a prestigious medical publication of the Association for Advancement in Behavior Therapy. In addition, QuitKey was awarded a medal by Popular Science Magazine for being one of the "100 Greatest Products and Achievements in Science & Technology". Furthermore, DietMate, QuitKey, and SleepKey users love the products. We receive thousands of unsolicited testimonials from DietMate, QuitKey, and SleepKey users praising each product's effectiveness and user-friendly characteristics. A thankful QuitKey user had this to say about the product:

"Thank you. What else can I say? 4 years ago I bought a QuitKey. I have been a non-smoker ever since. Never got jumpy, never gained weight. Instead, I became less jumpy and got more energy. Now, I'm one of those people who hates the smell of smoke. For all of this, I thank you. My children also thank you. Oh yeah, of course my husband who never smoked thanks you." (Peggy DeMarco - British Columbia, Canada)

DietMate, QuitKey, and SleepKey are also safe and natural. QuitKey was designed to help smokers quit gradually without the use of drugs or chemicals. Similarly, SleepKey was designed to restore users’ natural sleep patterns gradually and naturally without the use of drugs or medications. DietMate assists users with gradual changes in their eating habits and exercise patterns without the use of appetite suppressants and other weight loss chemicals. DietMate is not another "lose weight quick" program. With DietMate, your customers will get an easy to use and easy to follow customized diet regimen that is based on the latest scientific health and fitness recommendations. Here is what one of our thousands of satisfied DietMate users had to say:

"I think this is wonderful. I love all of the choices that I have. I like the fact that I'm in control and the computer helps me make the right choices." (Joan Urcavich - Wichita, Kansas)

Marketing Assistance
DietMate, QuitKey, and SleepKey marketing has been perfected. We have spent millions of dollars over a 20-year period refining our marketing techniques and tools. We have an excellently designed and comprehensive web site that can provide you with graphics, product information, and promotional ideas. In addition, our marketing experts are available to you free of charge to help you apply our experience to your specific marketing environment.

Copyright © 2003-2010 PICS, Inc.
Page last modified March 27, 2013